Mar 24, 2020
To what extent are our decisions at work based on data and testing, versus hunches and gut feelings? In Experimentation Works, Stefan Thomke argues that the scientific method should drive business decisions and has the potential to improve performance.
On this week's episode of The Good Practice Podcast, Ross D is joined by Owen, Ross G and Nicola for the second in our series of bimonthly 'bookclub' episodes. We discuss:
The paper Ross G and Owen discussed on the minimum user count for online experiments is (on review) a little vague on what counts as an 'active user', but can be found here: Kohavi, R., Deng, A., Frasca, B., Walker, T., Xu, Y., & Pohlmann, N. (2013, August). Online controlled experiments at large scale. In Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining (pp. 1168-1176).
Experimentation Works is available from Amazon and, hopefully at some point in the future, your local bookseller: https://www.amazon.co.uk/Experimentation-Works-Surprising-Business-Experiments/dp/163369710X
Ross G's 'deep cut' was to episode 30 of our show: https://podcast.goodpractice.com/compliance-training-ticking-a-box-or-having-an-impact
The book Ross referenced was The Professor and the Madman: A Tale of Murder, Insanity, and the Making of the Oxford English Dictionary, by Simon Winchester: https://www.amazon.co.uk/Professor-Madman-Simon-Winchester/dp/0060175966
The film version of this book, The Professor and the Madman starring Mel Gibson, is streaming now on Amazon Video.
Ross G also recommended the FIIT app for yoga: https://fiit.tv/
Shakespeare's quarantined writing efforts have been covered thoroughly in The Guardian: https://www.theguardian.com/stage/2020/mar/22/shakespeare-in-lockdown-did-he-write-king-lear-in-plague-quarantine
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